Małopolska is a region with exceptional tourist potential due to its diversity of cultural, historical and natural attractions. The capital of the Małopolska Region, Krakow, is the Polish city most frequently visited by tourists, offering many interesting places, buildings and world-class monuments. Charming cities, villages and towns. Castles, manors, sanctuaries and open-air museums. Two unique salt mines and nine health resorts. Six national parks, headed by the Tatra Mountains, twelve landscape parks and as many as eighty-five nature reserves. Małopolskie Voivodeship offers also a lot of interesting cultural events that attract crowds of tourists from Poland and abroad. The tourist potential of Małopolska can be considered not only on a national, but also on a European scale. Małopolska is one of the voivodships with the greatest potential for tourism development. Tourist attractions located in the region are one of the most interesting destinations in Poland, not only for tourists from Poland, but also from abroad.

The system of regional tourist information is a perfect tool and complement to the promotional activities of the Małopolska Region, but also of Poland (promotional activities carried out by the Polish Tourism Organisation both on the domestic market, and, in particular, on the foreign market). The idea of the planned promotional activities is to present MSIT as a modern platform for creating tourist traffic, as well as a professional tool to promote the tourist offer of the Małopolska Region. Currently, the system comprises 43 IT points from all over Małopolska:

 
1. InfoKraków, ul. Powiśle 11, 31-101 Kraków

2. InfoKraków, ul. Św. Jana 2, 31-018 Kraków

3. InfoKraków, ul. Józefa 7, 31-056 Kraków

4. InfoKraków Sukiennice, Rynek Główny 1/3, 31-042 Kraków

5. InfoKraków, ul. Szpitalna 25, 31-024 Kraków

6. InfoKraków Pawilon Wyspiański, pl. Wszystkich Świętych 2, 31-004 Kraków

7. InfoKraków Międzynarodowy Port Lotniczy w Balicach, 32-083 Balice

8. Myślenice, Rynek 27, 32-400 Myślenice

9. Wiśniowa 301, 32-412 Wiśniowa

10. Dobczyce, ul. Podgórska 1, 32-410 Dobczyce

11. Olkusz, ul. Floriańska 8, 32-300 Olkusz

12. Miechów, Plac Kościuszki 1A, 32-200 Miechów

13. Wieliczka, ul. Dembowskiego 2A, 32-020 Wieliczka

14. Tarnów, Rynek 7, 33-100 Tarnów

15. Tuchów, ul. Chopina 10, 33-170 Tuchów

16. Dąbrowa Tarnowska, ul. Polna 13, 33-200 Dąbrowa Tarnowska

17. Bochnia, ul. Solna 2, 32-700 Bochnia

18. Wadowicach, ul. Kościelna 4, 34-100 Wadowice

19. Andrychów, Rynek 27, 34-120 Andrychów

20. Sucha Beskidzka, ul. Zamkowa 1, 34-200 Sucha Beskidzka

21. Oświęcim, ul. St. Leszczyńskiej 12, 32-600 Oświęcim

22. Chrzanów, Aleja Henryka 40, 32-500 Chrzanów

23. Trzebinia, ul. Kościuszki 74, 32-540 Trzebinia

24. Wygiełzów, ul. Podzamcze 1, 32-551 Babice

25. Zakopane, ul. Kościeliska 7, 34-500 Zakopane

26. Poronin, ul. Józefa Piłsudskiego 2, 34-520 Poronin

27. Witów, Witów 239A, 34-512 Witów

28. Biały Dunajec, ul. Jana Pawła II 363, 34-425 Biały Dunajec

29. Białka Tatrzańska, ul. Środkowa 179A, 34-405 Białka Tatrzańska

30. Nowy Targ, Rynek 1, 34-400 Nowy Targ

31. Rabka Zdrój, ul. Parkowa 2, 34-700 Rabka-Zdrój

32. Bukowina Tatrzańska, ul. Sportowa 22, 34-530 Bukowina Tatrzańska

33. Bukowina Tatrzańska, ul. Kościuszki 36, 34-530  Bukowina Tatrzańska

34. Jurgów, Jurgów 1, 34-532 Jurgów

35. Ochotnica Górna, Osiedle Ustrzyk 388, 34-453 Ochotnica Dolna

36. Niedzica, ul. Widokowa 3, 34-441 Niedzica

37. Krościenko n/Dunajcem, Rynek 35, 34-450 Krościenko nad Dunajcem

38. Nowy Sącz, ul. Szwedzka 2, 33-300 Nowy Sącz

39. Krynica Zdrój, ul. Zdrojowa 4/2, 33-380 Krynica-Zdrój

40. Limanowa, Rynek 25, 34-600 Limanowa

41. Biecz, Rynek 1, 38-340 Biecz

42. Sękowa, Siary 19, 38-307 Sękowa

43. Bukowno, ul. Spacerowa 1, 32-332 Bukowno

Tasks related to the maintenance of the Małopolska Tourist Information System "MSIT" and the editing of the visitmalopolska.pl website in 2018-2020 are carried out by the Małopolska Tourist Organization.